Image by Shahadat Rahman
Summit2019_Logo_AllWhite_Final.png

Background

INKspire is a youth-led non-profit organization whose goal is to inspire and engage youth by providing an online platform where they can share their ideas and learn from one another.

The Challenge

The Digital Literacy social hackathon is a new initiative from the organization that will bring together the best and brightest youth across Toronto for a full day of hacking, networking and learning.

To get youth excited for the upcoming event, INKspire wanted to refresh their branding to reflect the summit's modern theme of digital literacy.

Client

INKspire​ Youth Organization

Role

Graphic Designer / Team Project

Project scope:

Logo redesign, website design

Timeline: Sept 2019 - Nov 2019

Hexagon Background (1).png

Logo exploration

roughs.png

Geometric shapes are used to give a distinct look while still maintaining the light bulb and pencil logo as the main focal point. The new lock-up balances text and imagery to create an overall uniform logo that can be modified for future summits.  

DSC_0772
DSC_0772

press to zoom
DSC_0801
DSC_0801

press to zoom
DSC_0867
DSC_0867

press to zoom
DSC_0772
DSC_0772

press to zoom
1/4

Participants hard at work on the day of the social hackathon.