Background
INKspire is a youth-led non-profit organization whose goal is to inspire and engage youth by providing an online platform where they can share their ideas and learn from one another.
The Challenge
The Digital Literacy social hackathon is a new initiative from the organization that will bring together the best and brightest youth across Toronto for a full day of hacking, networking and learning.
To get youth excited for the upcoming event, INKspire wanted to refresh their branding to reflect the summit's modern theme of digital literacy.
Client
INKspire Youth Organization
Role
Graphic Designer / Team Project
Project scope:
Logo redesign, website design
Timeline: Sept 2019 - Nov 2019
Logo exploration
Geometric shapes are used to give a distinct look while still maintaining the light bulb and pencil logo as the main focal point. The new lock-up balances text and imagery to create an overall uniform logo that can be modified for future summits.
