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Desert Road

Social Travel App

Client: NDA project for a start-up

Role: Product designer / Team project: 5 designers, 1 design lead

Project scope: Desktop and mobile app 

Timeline: October 2020 - March 2021 (5 Months)

Tools: Figma, Adobe CC, Discord

The Challenge

How might we make it easier for like-minded people to get together and plan short-term trips? 

Key Learnings

  • Getting excited about wanting to add lots of cool features but it was not feasible with timeline and capacity. Defeats the purpose of creating a minimal viable product that can ship quickly. A lot of initial ideas ended up being scrapped

  • Working in an agile environment and having weekly sprints was great for learning time and project management

  • Making mistakes was encouraged as we worked together as a team to overcome roadblocks

  • Ability to multi-task and own the entire design process helps build up skills, confidence and accountability 

  • Most challenging part was creating an MVP with limited usability testing. We had to research and analyze our competition often to understand how they tackled things

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